As many of you have heard Instagram was purchased by Facebook for 1 billion dollars. Yes, I did say BILLION not MILLION. Many people wonder why Instagram has became so popular and there are many hypothesis (i.e. user interface, sharing capabilities, etc) as to why this happened. I truly believe that their popularity and success occurred because of its strong sense of WHY. Its WHY is to empower anyone to transform a picture into his/her own artistic creation. This sense of empowerment is done by snapping pictures and adding different filters (this is the HOW).
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