As many of you have heard Instagram was purchased by Facebook for 1 billion dollars. Yes, I did say BILLION not MILLION. Many people wonder why Instagram has became so popular and there are many hypothesis (i.e. user interface, sharing capabilities, etc) as to why this happened. I truly believe that their popularity and success occurred because of its strong sense of WHY. Its WHY is to empower anyone to transform a picture into his/her own artistic creation. This sense of empowerment is done by snapping pictures and adding different filters (this is the HOW).
If any of you would like to share your Instagram photos with us please do not hesitate to send them at firstname.lastname@example.org